Anabelle Co-Martinent - Co-Founder & CMO - PHUTURE

Anabelle joins PHUTURE Foods this 2022 as the Chief Marketing Officer, as well as a late stage co-founder of the Malaysian plant-based meat company. She is in charge in growing the brand’s reach across South-East Asia and beyond. Anabelle has always promoted healthy living. Her belief in sustainability and a balanced lifestyle led to her career change this 2022. '

Prior to joining PHUTURE’s team, Anabelle founded La Juiceria in 2013 (Kuala Lumpur). Previously, as the Founder and Managing Director for the La Juiceria Group, she oversaw the expansion, business development strategies, marketing and operations for La Juiceria Superfoods, Super Saigon and Hawker Hall. Anabelle still runs a restaurant called The Gardens in the Philippines with her family.

Before all the food and beverage experience, she carved out her marketing & branding expertise in the technology sphere during her previous stints with leading global brands like Hewlett Packard, Canon and Nokia in her native Philippines, as well as Microsoft in Malaysia, where she has spearheaded numerous ambitious product launches.

Happily married with two kids, Anabelle is a Chinese-Filipino expatriate who calls Kuala Lumpur her home since 2006, having moved from Singapore. She has a double- degree in Marketing Management and Psychology from De La Salle University Manila, Philippines. On her free time, she enjoys cafe-hopping, island travels as well as acrylic painting.